From Richard: Caribbean Business
A founder's reckoning with the cognitive dimensions we overlook in our own back yard
The worst hiring decision I made in my first year running Morphic Fit wasn't in Silicon Valley or Lagos. It was in Kingston.
I'd built a prototype assessment for a client and needed a technical co-founder fast. I found a Jamaican developer with credentials that checked every box—degree from a reputable institution, portfolio that sparkled, references that praised his capabilities. What I didn't account for was how those credentials translated in the actual environment where we'd be working.
Within three months, we were at an impasse. Not because he lacked technical skill. He didn't. The friction came from something I hadn't calibrated for: his Adaptive Reasoning under the pressure of building something with no established playbook. When we hit novel problems—and we hit them constantly—he froze. Not because he couldn't solve them, but because his cognitive profile was built for environments where there were clear precedents to follow.
I blamed myself for weeks. Then I started paying attention to the talent ecosystem around me with different eyes.
What I noticed was that Caribbean professionals—particularly those who've built careers navigating small markets, limited resources, and complex social dynamics—tend to develop certain cognitive dimensions with unusual strength. Collaborative Resonance is almost always high; people here grew up synchronizing across family, community, and cultural expectations in ways that build deep team instinct. Pattern Recognition tends to be sharp too, shaped by the need to see opportunities where others see limitations. And Execution Drive? People here know how to close the gap between intention and output because they've had no choice but to.
But Strategic Foresight—modeling second and third order consequences—often gets underdeveloped. Not for lack of intelligence. The region's market dynamics simply don't reward long-horizon planning the same way larger economies do. You learn to execute in the immediate. You learn to read the room. You don't always learn to model what happens seventeen moves down the board.
I've caught myself making the same mistake twice: importing frameworks designed for different cognitive ecosystems and expecting them to land the same way. When I was building Wukr Wire's diaspora network strategy, I assumed the same talent assessment approach would translate seamlessly. It didn't. The Signal-to-Noise ratio in Caribbean talent evaluation is different. The complexity ceiling people operate under—Cognitive Load Tolerance—is shaped by different constraints.
The Catalyst archetype shows up frequently in the talent here, and I've learned to recognize them not as "good communicators" but as something more precise: people whose information delivery systems are calibrated for high-context environments. They don't just talk well; they manage cognitive load for entire teams.
What I keep coming back to is this: the region doesn't have a talent problem. It has a talent translation problem. We've inherited evaluation systems built for different cognitive operating environments, and we use them to make decisions that consistently misread what our people are actually capable of.
I no longer try to fit Caribbean talent into frameworks designed elsewhere. I've learned to ask what cognitive dimensions a person has strengthened just by existing here—and then find where those dimensions create advantage rather than deficit.
The best teams I've built since then look different from what I would have designed three years ago. They're richer for it.